What is Keratin?
Keratin is a type of protein high in Sulfur and the amino acid cystine, making it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature.
It is a major component of horns, hooves and wool. In fact, keratin is the main protective substance in our hair, skin and nails.
Keratin is difficult to extract without damaging the cystine, or sacrificing potency. But Keratec® has discovered how to do this in a gentle, patented process.
Our keratin is derived from pure wool harvested fro Mew Zealand sheep. The wool comes from an agricultural sector to be free from BSE and other disease-related substances present in other parts are harmed throughout the Keratec process.
How does it work?
When it comes to keratin, tough is good. Its strong protective qualities improve the hair both inside and out. Our unique biopolymer ingredient is virtually a “liquid form of hair” that gently blends with the hair on your head. It brings to hair what it was lacking to begin with and what it has lost over the years.
Is the hair dull, dry and damaged? Is it curly, wavy, frizzy, overly voluminous or unmanageable? Application of our keratin treatment puts an end to all that.
The smaller keratin molecules penetrate the hair cortex improving and repairing the quality of the hair from the inside. The added strength, elasticity and moisture results in the smooth, soft, shiny and straightened affect.
The larger molecules coat the hair cuticle and take the environmental insults such as UV rays, smog, and smoke for your hair on the outside. Further damage to the hair shaft is prevented.
Universal - It can be used on dyed or highlighted hair. In fact, it can be used on any type of hair.
Gentle - It is NOT meant to be permanent and it DOES require redoing approximately every 3 months. That is why you can leave it on the client's hair and walk away if you have to. That is why you can use it on children. That is why it blends with the natural growth of hair.
Natural - It does NOT use strong chemicals to open and close the hair cuticle in an effort to straighten it, “breaking the bones” of the hair shaft. Keratin is a natural substance which comprises approximately 88% of your hair.
Healthy - It penetrates the hair repairing internal damage and coats the hair preventing further damage. The results are SOFT, SHINY, STRAIGHT hair.
For information in detail, visit www.braziliankeratin.com
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